STACK for Nationwide
Redefine banking for the 16-25 audience.
Nationwide is the largest building society in the UK. It is owned by it's members, rather than shareholders, giving the bank a feeling of community that is unattainable by other banks. They want to be the first financial institution to deliver a service that will allow 16-25 year old's to manage their money the way they want.
STACK from Nationwide empowers a community of isolated young people, allowing them to be free; STACK is the first fully adaptable banking service that lets the user organise their fianances exactly the way they want, not how they are forced to.
Using plackards as reference, the design is influenced by the strength and empowerment that can be seen in protest artwork.
The outcome is a modular system, that allows for freedom and adpatability over and over again.